SERVICES THAT ENHANCE

THE TOURISM INDUSTRY
TOURISM PRODUCTS

THAT OFFER REAL VALUE

AND BENEFITS
BUILDING BRANDS

FOR TOURISM

About Us

Meridian Tourist Access Sdn. Bhd. (MTA) was established to develop and market innovative tourism products within the Kuala Lumpur tourism industry. Recognising the growth patterns and future potential of the Kuala Lumpur tourism market, as identified in the Kuala Lumpur Tourism Master Plan 2015-2025, MTA is poised to leverage off strategic partnerships with key tourism industry players.

Through these strategic collaborations with other Kuala Lumpur tourism industry players, MTA strives to deliver premium tourism products and services that cater to the growing needs of tourists visiting the city. MTA focuses on developing tourism products and services that galvanise the city’s tourism industry to enhance the tourist experience when visiting Kuala Lumpur. The KL Pass™ is the first tourism product developed by MTA, that is designed to meet the objectives of the organisation.

Key Objectives

Develop and market products and services that increase the offering to tourists visiting Kuala Lumpur
Develop and market products that leverage off the existing tourism infrastructure to enhance the overall tourism experience in Kuala Lumpur
Develop and market tourism products that serve to further grow the tourism industry in Kuala Lumpur

Vision

To conceptualise, develop and market unique and creative tourism products that deliver memorable experiences for local and international tourists visiting Kuala Lumpur.

Mission

To effectively contribute to the overall growth of the Kuala Lumpur tourism industry by providing innovative tourism products that enhances tourist experiences in the city.

Our Products & Services

The KL Pass™

The KL Pass™ is an integrated tourist pass that offers tourists hassle-free, seamless access to tourism offerings and supporting amenities in Kuala Lumpur and Greater Kuala Lumpur Klang Valley. This first of its kind product has been developed in line with initiative 10.4 of the Kuala Lumpur Tourism Master Plan 2015-2025.

To know more, please visit www.klpass.com.

An Initiative Under :

Supported By :

The Features of the KL Pass™

Convenient access to tourist attractions without the need for further payment

Access to discounts and special offers at shopping, dining, accommodation & entertainment outlets

Access to insurance coverage against medical and other travel related issues

Access to convenient use of mass public transport without the need for further payment

Access to online connectivity via a data package

Access to convenient source of tourist information via guidebook, website & mobile App

Benefits of the KL Pass™

Benefits to Tourists

Value for money when visiting multiple attractions in the city
Value for money when shopping and dining in the city
Privileged offers at selected dining and entertainment outlets
Information on more attractions, shopping, dining & entertainment opportunities that the city offers
Convenience & value for money when traveling to KL using mass public transportation
Convenient data package that provides calls and internet connectivity
Personal protection through travel insurance coverage

Benefits to the Kuala Lumpur Tourism Industry

Promotes Kuala Lumpur as a destination that offers a variety of attractions and activities
Increases the visitors’ length of stay through educating the visitor of more things to do, see and experience in the city
Increases visits to more attractions through creating awareness and value for money
The back-end tracking system provides insights to visitor statistics and behavior
Increases the tourism spend for visitors to the city, hence increasing revenue generation for KL City

Benefits of Participation as a Programme Partner/Reseller

Additional source of tourist visits
Additional promotion and awareness created for potential visitors through the Guidebook
Additional revenue generated through presale tickets and sale of souvenir items and additional tourist spending
Benefits from cross-selling from other attractions visited by the tourists
Benefit from the statistics and information garnered from the data collection system that can be shared
Revenue generated through commissions from sales of the card product

Tourism Product Marketing Services

MTA offers strategic marketing services for a variety of tourism products, including tourist attractions, entertainment and facilities.

The range of services provided by MTA include:

Providing marketing consultancy services for developing and enhancing tourism products and services

Providing consultancy services on enhancing the offering for tourism products and services

Providing consultancy on developing sales strategies for tourism products and services

Developing strategic communications campaigns for tourism products and services

Be Our Partner

Join the
KL Pass™ Programme
As A Partner
We would like to invite establishments and organisations that offer tourism products and services in Kuala Lumpur and Greater Kuala Lumpur Klang Valley to participate in the KL Pass™ programme. Kindly complete the following form and we will be in contact with you soon.

Register Now

Become a
KL Pass™
Authorised Reseller
We would like to invite suitable parties to become KL Pass™ resellers. If you are already in the tourism industry and have direct access to tourists travelling to Kuala Lumpur and realise the opportunities of selling the KL Pass™, we would be happy to appoint you as our authorised reseller. Kindly complete the following form and we will be in contact with you soon.

Register Now

Programme Partner Application Form

1. COMPANY DETAILS

Company Name

Company Registration No.

Company Address (Please provide full address)

City

Postcode

State

Tel. No.

Fax No.

Website

2. PERSON IN CHARGE

Salutation

Name

Designation

Email Address

Tel. No.

Fax No.

Mobile No.

3. PRODUCT / SERVICE DETAILS

Name of Product / Service

Type of Product / Service

Shopping Mall

Retail Outlet

Restaurant

Bar / Club

Others

4. DETAILS OF OFFER

For Tourist Attraction operators, please fill in the below :

Details of Offer to MTA

Offer Description

For Shopping Mall, Retail Outlet, Restaurant, Bar / Club and Others, please fill in the below :

Details of Offer to Tourists

Offer Description

Terms & conditions for providing offer to tourists

Security Code

Note

This form is merely a proposal from the potential programme partner of the KL Pass™ to Meridian Tourist Access Sdn Bhd (MTA)
The issuance of this form by MTA represents an 'invitation to treat' and NOT an offer by MTA
Submission of this form by the potential programme partner and the acceptance of the form by MTA DOES NOT constitute a contract between the parties

1. COMPANY DETAILS

Company Name

Company Registration Number

Company Address (Please provide full address)

City

Postcode

State

Tel. No.

Fax No.

Website

2. PERSON IN CHARGE

Salutation

Name

Designation

Email Address

Tel.No.

Fax No.

Mobile No.

3. PRODUCT / SERVICE DETAILS

Name of Product / Service

4. TYPE OF OFFER TO MTA

Other Description

Security Code

Note

This form is merely a proposal from the potential programme partner of the KL Pass to Meridian Tourist Access Sdn Bhd. (MTA)
The issuance of this form by MTA represents an 'invitation to treat' and NOT an offer by MTA
Submission of this forn by the potential programme partner and the acceptance of the form by MTA DOES NOT constitute a contract between the parties